Conceptually minded multi-disciplinary senior designer with over 5 years of experience across brand, art direction, campaign, UX/UI, and editorial, both in-house and agency.
At Formula E, I led the design and strategy for a new website, app, broadcast design and campaign system, as well as pioneering a lot of the strategic outlay in the re-brand.
Working as an art director and designer at Apple for 4 years, saw me involved in the launch of Apple Arcade, editorial content and campaigns covering games on the App Store, to strategic design of systems, and UX/UI on new products and services such as Apple Classical.
Prior to Apple, I worked in advertising and branding, on international campaigns, websites, running workshops and brand guidelines.
Iām a natural leader, capable of getting results under immense pressure, with personal integrity always intact. Successfully negotiating a wide range of creative roles, my breadth of experience and natural ability to solve problems, to think, communicate and create in new ways, has enabled me to become a great creative and designer, capable of working at speed and under pressure.